Google Ads Customer Match
The Google Ads Customer Match modules allow you to search, retrieve, create and add/ remove a customer from the customer list in your Google Ads Customer Match account.
Getting Started with Google Ads Customer Match
Prerequisites
A Google Ads Customer Match account
In order to use Google Ads Customer Match with Make, it is necessary to have an Google Ads Customer Match account. Create an Google Ads Customer Match account at ads.google.com.
Note
The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!
Important
Some adblocking browser plugins could block the Google Ads Customer Match modules. It is recommended to disable the plugins if you encounter a problem loading a module.
Connecting Google Ads Customer Match to Make
To connect your Google Ads Customer Match account to Make you need to obtain the Customer ID from your Google Ads Customer Match account and insert it in the Create a connection dialog in the Make module.
Login to your Google Ads Customer Match account.
Copy the Customer ID to your clipboard which is available at top right corner.
Go to Make and open the Google Ads Customer Match module's Create a connection dialog.
In the Connection name field, enter a name for the connection.
In the Customer ID field enter the customer ID copied in step 2. Click Continue.
Confirm the dialog by clicking Continue.
The connection has been established.
Google Ads Customer List
You can create, search and retrieve the customer lists, and add or remove contacts from the customer lists using the following modules.
Search Customer Lists
Searches for customer lists.
Connection | Establish a connection to your Google Ads Customer Match account. |
Account/Customer ID | Select or map the Account/Customer ID whose customer lists you want to search. |
Select a Method | Select a method to search for customer lists:
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Filter | Add the filters to apply to the search results. |
Query | Enter (map) a keyword or phrase to search the customer list that matches the query. Use Google Ads Query Language. For example, |
Limit | Enter the maximum number of results Make should return during one scenario execution cycle. The default value is 10. |
Get a Customer List
Gets a specified customer list.
Connection | Establish a connection to your Google Ads Customer Match account. |
Account/Customer ID | Select or map the Account/Customer ID whose customer list details you want to retrieve. |
Customer List ID | Select or map the customer list ID whose details you want to retrieve. |
Create a Customer List
Creates a new customer list.
Connection | Establish a connection to your Google Ads Customer Match account. | ||||||
Account/Customer ID | Select or map the Account/Customer ID to create the customer list. | ||||||
Name | Enter (map) the customer list name. | ||||||
Description | Enter (map) the details of the customer list. | ||||||
Membership Life Span | Enter (map) the number of days a user's cookie stays on your list since its most recent addition to the list. | ||||||
Customer List | Add the customer list details.
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Add/Remove a Contact in a Customer List
Adds or removes a new contact in a specified customer list.
Connection | Establish a connection to your Google Ads Customer Match account. |
Select a Method | Select the method:
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Account/Customer ID | Select or map the Account or the Customer ID to which you want to add or remove the contact. |
Customer List ID | Enter (map) the Customer List ID. NoteSpecify only one of the following parameters:
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Enter (map) the customer's email address to associate with a Google account. | |
Phone | Enter (map) the customer's phone number with the country code. For example, +420 777 888 999. |
First Name | Enter (map) the customer's first name. |
Last Name | Enter (map) the customer's last name. |
Country Code | Enter (map) the customer's country code in ISO-3166-1 alpha-2. For example, US, CZ. |
Postal Code | Enter (map) the customer's postal code. |