LinkedIn Ads Campaign Management

With LinkedIn Ads Campaign Management modules in Make, you can manage all your accounts, campaigns, and creatives in your LinkedIn account.

To get started with LinkedIn Ads Campaign Management, create an account at linkedin.com.

Connecting LinkedIn Ads Campaign Management to Make

  1. Log in to your LinkedIn account.

  2. Go to your Make scenario and select the LinkedIn Ads Campaign Management module you want to use.

  3. Under Connection, click Add.

  4. Give your new connection a name.

  5. Click Save.

You have successfully established the connection.

Ad Account

Retrieves a list of ad accounts filtered by criteria.

Connection

Establish a connection to your LinkedIn account.

Status

Select the status of the accounts.

  • Active

  • Canceled

  • Draft

Type

Select type of accounts.

  • Business

  • Enterprise

Reference

Add a reference to to the search. Must either be in the format urn:li:person:{id} or urn:li:organization:{id}.

Name

Add an account name to the search.

Ad Account

Add an ad account ID to the search.

Test

Search for test accounts, return both test and non-test accounts if not specified.

Limit

Enter the maximum number of ad accounts Make returns during one scenario execution cycle.

Retrieves a list of ad account users by their ad account.

Connection

Establish a connection to your LinkedIn account.

Ad Accounts

Enter or select the ID of the ad accounts you want to list users from.

Limit

Enter the maximum number of ad accounts Make returns during one scenario execution cycle.

Retrieves the details of an ad account by its ID.

Connection

Establish a connection to your LinkedIn account.

Ad Account ID

Enter or select the ID of the ad account you want to retrieve.

Retrieves the details of an ad account user by their ID.

Connection

Establish a connection to your LinkedIn account.

Ad Account URN

Enter or select the ID of the ad account you want to retrieve a user from.

Ad Account User URN

Enter or select the ID of the user you want to retrieve.

Campaign

Retrieves a list of campaign groups filtered by criteria.

Connection

Establish a connection to your LinkedIn account.

Status

Select the status of the campaign groups.

  • Active

  • Canceled

  • Draft

Name

Add a campaign group name to the search.

Ad Account

Add an ad account ID to the search.

Campaign Group

Add a campaign group ID to the search.

Test

Search for test campaign groups, return both test and non-test campaign groups if not specified.

Limit

Enter the maximum number of campaign groups Make returns during one scenario execution cycle.

Retrieves the details of an campaign group by its ID.

Connection

Establish a connection to your LinkedIn account.

Campaign Group ID

Enter or select the ID of the campaign group you want to retrieve.

Retrieves a list of campaigns filtered by criteria.

Connection

Establish a connection to your LinkedIn account.

Status

Select the status of the campaigns.

  • Active

  • Archived

  • Canceled

  • Completed

  • Draft

  • Paused

Type

Select type of campaigns.

  • Text Ad

  • Sponsored Updates

  • Sponsored InMails

  • Dynamic

Ad Account

Add an ad account ID to the search.

Campaign Group

Add a campaign group ID to the search.

Associated Entity

Add any associated entites to the search.

Name

Add a campaign name to the search.

Campaign

Add a campaign ID to the search.

Sort

Field

Select a field to sort search results by.

  • ID

  • Account

  • Activation Time

  • Name

Order

Select the results sort order.

  • Ascending

  • Descending

Test

Search for test campaigns, return both test and non-test campaigns if not specified.

Limit

Enter the maximum number of campaigns Make returns during one scenario execution cycle.

Retrieves the details of an campaign by its ID.

Connection

Establish a connection to your LinkedIn account.

Campaign ID

Enter or select the ID of the campaign you want to retrieve.

Updates an existing campaign by its ID.

Connection

Establish a connection to your LinkedIn account.

Campaign ID

Enter or select the ID of the campaign you want to update.

Status

Select the campaign status.

  • Active

  • Archived

  • Canceled

  • Completed

  • Draft

  • Paused

Daily Budget

Amount

Enter the maximum amount to spend per day UTC.

Currency Code

Enter the currency code. For example, USD.

Total Budget

Amount

Enter the maximum amount to spend over the life of the campaign.

Currency Code

Enter the currency code. For example, USD.

Name

Enter the name of the campaign; primarily used to make it easier to reference a campaign and to recall its purpose.

Type

Enter the campaign type.

  • Text Ad

  • Sponsored Updates

  • Sponsored InMails

  • Dynamic

Associated Entity URN

Enter the associated entity URN. An URN identifying the intended beneficiary of the advertising campaign such as a specific company or member. For example, urn:li:person:{id} or urn:li:organization:{id}.

Audience Expansion Enabled

Select whether or not to enable audience expansion. Enable audience expansion for the campaign provides query expansion for certain targeting criteria.

Campaign Group URN

Enter the campaign group URN. For example, urn:li:sponsoredCampaignGroup:{id}.

Cost Type

Select the cost type.

  • Cost Per Impression

  • Cost Per Click

  • Cost Per Video View

Creative Selection

Select the creatives.

  • Round Robin - Rotate through available creatives to serve them as evenly as possible.

  • Optimized - Bias selection taking into account such as expected performance.

Locale

Country

Enter the country code. For example, US.

Language

Enter the language code. For example, en.

Objective Type

Select the objective type.

  • Brand Awareness

  • Engagement

  • Jab Applicants

  • Lead Generation

  • Website Conversions

  • Website Visits

  • Video Views

Run Schedule

Scheduled date range to run associated creatives.

Start

Enter the start date. See the list of supported date examples.

End

Enter the end date. See the list of supported date examples.

Unit Cost

Amount

This value is used as one of the following: amount to bid (for manual bidding), amount which is the target cost (for target cost bidding) per click, impression, or other event depending on the pricing model, or cost cap (for cost cap bidding).

Currency Code

Enter the currency code. For example, USD.

Optimization Target Type

Select the optimization target type.

Campaign Format

Select the campaign format.

  • Carousel

  • Follow Company

  • Jobs

  • Single Video

  • Sponsored InMail

  • Spotlight

  • Standard Update

  • Text Ad

  • Unsupported

Reactivates a completed campaign by its ID.

Connection

Establish a connection to your LinkedIn account.

Completed Campaign ID

Enter or select the ID of the completed campaign you want to reactivate.

Run Schedule End

Enter when the run schedule should end. The campaign starting time cannot be changed. It must be the original starting time of the campaign. See the list of supported date examples.

Creative

Retrieves a list of creatives filtered by criteria.

Connection

Establish a connection to your LinkedIn account.

Intended Statuses

Select the intended status of the creatives.

  • Active - Creative development is complete and the creative is available for review and can be served.

  • Archived - Creative development is complete, but creative should not be served and should be separated from non-archived creatives in any UI.

  • Canceled - The creative is permanently cancelled.

  • Draft - Creative development is incomplete and may still be edited.

  • Paused - Creative development is complete and the creative is current, but should temporarily not be served.

  • Pending Deletion - Denotes that the creative has been requested to be deleted that is currently pending.

  • Removed - Denotes that the creative was deleted, but must remain fetchable due to the existence of performance data.

Ad Accounts

Add an ad account ID to the search.

Campaigns

Add a campaign ID to the search.

Content References

Add a content reference ID to the search.

Creatives

Add a creative ID to the search.

Is Test Account

Search for creatives under a test account, return creatives under both test and non-test account if not specified.

Limit

Enter the maximum number of creatives Make returns during one scenario execution cycle.

Retrieves the details of an creative by its URN.

Connection

Establish a connection to your LinkedIn account.

Creative URN

Enter or select the URN of the creative you want to retrieve.

Updates an existing creative by its URN.

Connection

Establish a connection to your LinkedIn account.

Creative URN

Enter or select the URN of the creative you want to update.

Intended Status

Select the intended status.

  • Active

  • Archived

  • Draft

  • Paused

Audience Size

Retrieves the size of an audience by keywords.

Connection

Establish a connection to your LinkedIn account.

Ad Targeting Type

Age Ranges

Select the age ranges.

Genders

Select the genders.

Growth Rate

Select the growth rates.

Interface Locales

Select the interface locales.

Job Functions

Select the job functions.

Revenue

Select the revenue.

Seniorities

Select the seniority levels.

Staff Count Ranges

Select the staff count ranges.

Years Of Experience Ranges

Select the range of experience.