LinkedIn Matched Audiences (BETA)

The LinkedIn Matched Audiences (BETA) app allows you to:

  • Create, search, retrieve, and delete audience

  • Add or remove users

  • Add or remove companies

  • Create, update, list, and attach lookalikes

  • Create, upload and list the files

Getting Started with LinkedIn Matched Audiences (BETA)

  • A LinkedIn account: create one at linkedin.com

  • Required permissions:

    • r_ads - Retrieve member’s advertising accounts

    • rw_dmp_segments - Create and manage member’s matched audiences

Note

The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!

Connect LinkedIn Matched Audience (BETA) with Make

  1. Log in to your Make account.

  2. Add a module from the LinkedIn Matched Audience app into a Make scenario.

  3. Click Add next to the Connection field.

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  4. Click Save and enter your LinkedIn account credentials.

  5. Confirm the access by clicking Allow.

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You have successfully established the connection and can now execute the following modules.

Audiences

You can perform the following actions from the Audience modules.

Search Audiences

Retrieves a list of audiences and filters by criteria.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Account

Select or map the account whose audiences you want to search.

Is from Make

Select whether you want to list the audiences created from Make.

Limit

Set the maximum number of audiences Make must return during one execution cycle.

Create an Audience

Creates a new audience.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Account

Select the account for which you want to create an audience.

Name

Enter (map) the audience name.

Type

Select the audience type:

  • User

  • Company

Description

Enter (map) the audience details.

Get an Audience

Retrieves the details of an audience by its ID.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Select or map the Audience ID whose details you want to retrieve.

Delete an Audience

Deletes an audience by its ID.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Enter (map) the Audience ID you want to delete.

Users

You can add or remove users from the following modules.

Add Users

Adds users to an audience by their IDs.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Enter or click Search to select the Audience ID to which you want to add users.

Users

Click Item 1 to add the user information. You can add multiple users.

User IDs

Click Item 1 to add User IDs. You can add multiple User IDs:

Type

Select the User ID type and enter their details. For example, if you select type as Google AID, then enter its value in the next field.

First Name

Enter the user's first name.

Last Name

Enter the user's last name.

Title

Enter (map) the user's position.

Company

Enter (map) the company name with which the user is associated.

Country

Enter (map) the user's country name.

Remove Users

Remove users from an audience by their IDs.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Enter or click Search to select the Audience ID whose user you want to remove.

Users

Click Item 1 to add the user information. You can add multiple users.

User IDs

Click Item 1 to add User IDs. You can add multiple User IDs:

Type

Select the User ID type and enter the details which you want to remove. For example, if you select type as Google AID, then enter its value in the next field.

First Name

Enter the user's first name.

Last Name

Enter the user's last name.

Title

Enter (map) the user's position.

Company

Enter (map) the company name with which the user is associated.

Country

Enter (map) the user's country name.

Companies

You can perform the following from companies' modules.

Add Companies

Add companies to an audience by their names.

You can add multiple companies at a time.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Select or map the Audience ID for which you want to add the companies.

Company Name

Enter (map) the company name.

Company Page URL

Enter (map) the company website URL address.

Company Website Domain

Enter (map) the company website domain details. For example, www.linkedin.com.

Company Email Domain

Enter (map) the company email domain details. For example, linkedin.com.

Organization URN

Enter (map) the LinkedIn company page URN of this particular company. For more information, see LinkedIn IDs and URNs.

Stock Symbol

Enter (map) the stock symbol of this particular company. The maximum allowed number of characters is 5.

Industry

Enter (map) the industry with which the company is associated. You can enter a maximum of three industries. For example, Automobile.

City

Enter (map) the city name where the company is located.

State

Enter (map) the state name where the company is located.

Country

Enter (map) the country name.

Postal Code

Enter (map) the area postal code.

Remove Companies

Removes companies from an audience by their IDs.

You can remove multiple companies at a time.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Audience ID

Search and map the Audience ID whose companies you want to remove.

Company Name

Enter (map) the company name you want to remove.

Company Page URL

Enter (map) the company website URL address.

Company Website Domain

Enter (map) the company website domain details. For example, www.linkedin.com.

Company Email Domain

Enter (map) the company email domain details. For example, linkedin.com.

Organization URN

Enter (map) the LinkedIn company page URN of this particular company. For more information, see LinkedIn IDs and URNs .

Stock Symbol

Enter (map) the stock symbol of this particular company. The maximum allowed number of characters is 5.

Industry

Enter (map) the industry with which the company is associated. For example, Automobile.

You can enter a maximum of three industries.

City

Enter (map) the city name where the company is located.

State

Enter (map) the state name where the company is located.

Country

Enter (map) the country name.

Postal Code

Enter (map) the area postal code.

Lookalike

You can create and run the following Lookalike modules.

List Lookalike Audience's Seeds

Retrieves a list of seeds of a lookalike

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Lookalike Audience ID

Map or click Search and select the Lookalike Audience ID whose seeds you want to list.

Limit

Set the maximum number of seeds Make returns during one execution cycle.

Create a Lookalike Audience

Creates a new lookalike audience from a seed.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Account

Select or map the account for which you want to create the lookalike audience.

Name

Enter a name for the lookalike audience. For example, DMP Lookalike Segment of 10000.

Description

Enter the details of the lookalike audience.

For more information, see create a Lookalike Audience section in the LinkedIn documentation.

Attach a Seed Audience

Attaches a seed audience to generate a lookalike.

Note

You can attach only one seed segment to a lookalike audience.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Lookalike Audience ID

Map or click Search and select the Lookalike Audience ID to which you want to attach the seed.

Type of Seed

Select or map the seed type:

  • Audience

  • AdPageSet

Seed Audience ID

Select or map the Seed Audience ID to attach to the lookalike audience.

Seed AdPageSet ID

Select or map the Seed AdPage Set ID to attach to the lookalike audience.

For more information, see the attach a seed audience section in the LinkedIn documentation.

Update a Campaign Target

Updates the campaign targeting with an audience.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Campaign ID

Select or map the Campaign ID you want to update.

Lookalike Audience ID

Select or map the Lookalike Audience ID whose campaign target you want to update.

For more information, see the update a campaign target section in the LinkedIn documentation.

List

You can create and run the following using the List modules.

Create a List Upload Audience

Creates a new list upload audience.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

Account

Select or map the account for which you want to create a new list upload audience.

Name

Enter the list upload audience name.

Type

Select or map the list type.

Description

Enter (map) the list upload audience details.

Upload a List File

Uploads a company list or contact list in CSV format.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

File

Map the file data:

File Name

Enter (map) the file name including the extension. For example, usersv1.csv.

Data

Enter (map) the content of the file.

Attach a List File

Attaches an uploaded list file to a list upload audience.

Connection

Establish a connection to your LinkedIn Matched Audiences (BETA) account.

List Upload Audience ID

Map or click Search and select the List Upload Audience ID to which you want to attach the file.

Media URN

Enter (map) the media URN of the file. For example, urn:li:media:AgAAAI....

For more information, see the attach a list to audience section in the LinkedIn documentation.