Skip to main content

LinkedIn Matched Audiences

With LinkedIn Matched Audiences modules in Make, you can manage the audience, users, companies, and files in your LinkedIn Matched Audiences account.

To use the LinkedIn Matched Audiences modules, you must have a LinkedIn account with the following permissions:

  • r_ads - Retrieve member’s advertising accounts

  • rw_dmp_segments - Create and manage member’s matched audiences

You can create an account at

Refer to the LinkedIn API documentation for a list of available endpoints.

Connect LinkedIn Matched Audiences to Make

To establish the connection in Make:

  1. Log in to your Make account, add a LinkedIn Matched Audiences module to your scenario, and click Create a connection.

  2. Optional: In the Connection name field, enter a name for the connection.

  3. Optional: Click Show advanced settings and enter your custom app client credentials. For more information, refer to LinkedIn documentation.

    If requested, use the following Redirect URI when creating your custom app:

  4. Click Save.

  5. If prompted, authenticate your account and confirm access.

You have successfully established the connection. You can now edit your scenario and add more LinkedIn Matched Audiences modules. If your connection requires reauthorization at any point, follow the connection renewal steps here.

Build LinkedIn Matched Audiences Scenarios

After connecting the app, you can perform the following actions:

  • Search Audiences

  • Create an Audience

  • Get An Audience

  • Delete an Audience

  • Add Users

  • Remove Users

  • Add Companies

  • Remove Companies

  • Create a List Upload Audience

  • Upload a List File

  • Attach a List File