LinkedIn Matched Audiences (BETA)
The LinkedIn Matched Audiences (BETA) app allows you to:
Create, search, retrieve, and delete audience
Add or remove users
Add or remove companies
Create, update, list, and attach lookalikes
Create, upload and list the files
Getting Started with LinkedIn Matched Audiences (BETA)
A LinkedIn account: create one at linkedin.com
Required permissions:
r_ads - Retrieve member’s advertising accounts
rw_dmp_segments - Create and manage member’s matched audiences
Note
The module dialog fields that are displayed in bold (in the Make scenario, not in this documentation article) are mandatory!
Connect LinkedIn Matched Audience (BETA) with Make
Log in to your Make account.
Add a module from the LinkedIn Matched Audience app into a Make scenario.
Click Add next to the Connection field.
Click Save and enter your LinkedIn account credentials.
Confirm the access by clicking Allow.
You have successfully established the connection and can now execute the following modules.
Audiences
You can perform the following actions from the Audience modules.
Search Audiences
Retrieves a list of audiences and filters by criteria.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Account | Select or map the account whose audiences you want to search. |
Is from Make | Select whether you want to list the audiences created from Make. |
Limit | Set the maximum number of audiences Make must return during one execution cycle. |
Create an Audience
Creates a new audience.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Account | Select the account for which you want to create an audience. |
Name | Enter (map) the audience name. |
Type | Select the audience type:
|
Description | Enter (map) the audience details. |
Get an Audience
Retrieves the details of an audience by its ID.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Select or map the Audience ID whose details you want to retrieve. |
Delete an Audience
Deletes an audience by its ID.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Enter (map) the Audience ID you want to delete. |
Users
You can add or remove users from the following modules.
Add Users
Adds users to an audience by their IDs.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Enter or click Search to select the Audience ID to which you want to add users. |
Users | Click Item 1 to add the user information. You can add multiple users. |
User IDs | Click Item 1 to add User IDs. You can add multiple User IDs: Type Select the User ID type and enter their details. For example, if you select type as Google AID, then enter its value in the next field. |
First Name | Enter the user's first name. |
Last Name | Enter the user's last name. |
Title | Enter (map) the user's position. |
Company | Enter (map) the company name with which the user is associated. |
Country | Enter (map) the user's country name. |
Remove Users
Remove users from an audience by their IDs.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Enter or click Search to select the Audience ID whose user you want to remove. |
Users | Click Item 1 to add the user information. You can add multiple users. |
User IDs | Click Item 1 to add User IDs. You can add multiple User IDs: Type Select the User ID type and enter the details which you want to remove. For example, if you select type as Google AID, then enter its value in the next field. |
First Name | Enter the user's first name. |
Last Name | Enter the user's last name. |
Title | Enter (map) the user's position. |
Company | Enter (map) the company name with which the user is associated. |
Country | Enter (map) the user's country name. |
Companies
You can perform the following from companies' modules.
Add Companies
Add companies to an audience by their names.
You can add multiple companies at a time.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Select or map the Audience ID for which you want to add the companies. |
Company Name | Enter (map) the company name. |
Company Page URL | Enter (map) the company website URL address. |
Company Website Domain | Enter (map) the company website domain details. For example, www.linkedin.com. |
Company Email Domain | Enter (map) the company email domain details. For example, linkedin.com. |
Organization URN | Enter (map) the LinkedIn company page URN of this particular company. For more information, see LinkedIn IDs and URNs. |
Stock Symbol | Enter (map) the stock symbol of this particular company. The maximum allowed number of characters is 5. |
Industry | Enter (map) the industry with which the company is associated. You can enter a maximum of three industries. For example, Automobile. |
City | Enter (map) the city name where the company is located. |
State | Enter (map) the state name where the company is located. |
Country | Enter (map) the country name. |
Postal Code | Enter (map) the area postal code. |
Remove Companies
Removes companies from an audience by their IDs.
You can remove multiple companies at a time.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Audience ID | Search and map the Audience ID whose companies you want to remove. |
Company Name | Enter (map) the company name you want to remove. |
Company Page URL | Enter (map) the company website URL address. |
Company Website Domain | Enter (map) the company website domain details. For example, www.linkedin.com. |
Company Email Domain | Enter (map) the company email domain details. For example, linkedin.com. |
Organization URN | Enter (map) the LinkedIn company page URN of this particular company. For more information, see LinkedIn IDs and URNs . |
Stock Symbol | Enter (map) the stock symbol of this particular company. The maximum allowed number of characters is 5. |
Industry | Enter (map) the industry with which the company is associated. For example, Automobile. You can enter a maximum of three industries. |
City | Enter (map) the city name where the company is located. |
State | Enter (map) the state name where the company is located. |
Country | Enter (map) the country name. |
Postal Code | Enter (map) the area postal code. |
Lookalike
You can create and run the following Lookalike modules.
List Lookalike Audience's Seeds
Retrieves a list of seeds of a lookalike
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Lookalike Audience ID | Map or click Search and select the Lookalike Audience ID whose seeds you want to list. |
Limit | Set the maximum number of seeds Make returns during one execution cycle. |
Create a Lookalike Audience
Creates a new lookalike audience from a seed.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Account | Select or map the account for which you want to create the lookalike audience. |
Name | Enter a name for the lookalike audience. For example, DMP Lookalike Segment of 10000. |
Description | Enter the details of the lookalike audience. |
For more information, see create a Lookalike Audience section in the LinkedIn documentation.
Attach a Seed Audience
Attaches a seed audience to generate a lookalike.
Note
You can attach only one seed segment to a lookalike audience.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Lookalike Audience ID | Map or click Search and select the Lookalike Audience ID to which you want to attach the seed. |
Type of Seed | Select or map the seed type:
|
Seed Audience ID | Select or map the Seed Audience ID to attach to the lookalike audience. |
Seed AdPageSet ID | Select or map the Seed AdPage Set ID to attach to the lookalike audience. |
For more information, see the attach a seed audience section in the LinkedIn documentation.
Update a Campaign Target
Updates the campaign targeting with an audience.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Campaign ID | Select or map the Campaign ID you want to update. |
Lookalike Audience ID | Select or map the Lookalike Audience ID whose campaign target you want to update. |
For more information, see the update a campaign target section in the LinkedIn documentation.
List
You can create and run the following using the List modules.
Create a List Upload Audience
Creates a new list upload audience.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
Account | Select or map the account for which you want to create a new list upload audience. |
Name | Enter the list upload audience name. |
Type | Select or map the list type. |
Description | Enter (map) the list upload audience details. |
Upload a List File
Uploads a company list or contact list in CSV format.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
File | Map the file data: File Name Enter (map) the file name including the extension. For example, usersv1.csv. Data Enter (map) the content of the file. |
Attach a List File
Attaches an uploaded list file to a list upload audience.
Connection | Establish a connection to your LinkedIn Matched Audiences (BETA) account. |
List Upload Audience ID | Map or click Search and select the List Upload Audience ID to which you want to attach the file. |
Media URN | Enter (map) the media URN of the file. For example, urn:li:media:AgAAAI.... |
For more information, see the attach a list to audience section in the LinkedIn documentation.